Support Goal:  To help Local Level Partnerships build capacity and sustainability while advancing adoption of soil health practices, especially by farmers not currently in a soil health system.

Outreach efforts must have a component for reaching new audiences.

Support may be:

• Monetary support to supplement other local sources and sponsors.

• Booking and funding speakers for specific events

• Logistical assistance

• Promotional assistance
   

New Audience examples include (but are not limited to):

• Farmers who are not currently using soil health systems or in the beginning phases of adoption

• Underserved communities

• Non-operating cropland owners

• Lenders, Ag Retailers and other Influencers of crop/land management decisions
   

Qualifying components to reach new audiences may include (but are not limited to):

• Marketing and outreach strategies to reach target demographics

• Speakers and/or content that will resound with target audience
   

Working with non-ICP or new partners is critical to reach new farmers. Examples:

• Working with local ag retailers (i.e. cover crop seed suppliers, chemical and fertilizer dealers, independent dealers, etc.) and influencers (i.e. consultants, ag lenders, etc.) in developing content, sponsoring events, and marketing strategies

• Partnering with new(er) individuals and groups, such as local ag groups (local Farm Bureau, Indiana Pork, Indiana Corn/Soy), NGO Projects (like TNC Upper White), Women4theLand, Pheasants Forever, etc.

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Applications Accepted (beginning February 2025)

• February 1-28

• May 1-31

• October 1-31

Applicants Informed

• March 15

• June 15

• November 15

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​Event Support Guidance

Event Support Score Sheet